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Lexus, Art is Motion is the first ever digital art generated by the driver of a car.
Published:
Art Is Motion' Project Combines User Photos With Brush Strokes
How creative is your driving? With Art Is Motion, Lexus is using data generated by driving to create an individual portrait of the driver. The project, by Happiness Brussels, is a collaboration with Spanish multimedia artist Sergio Albiac. A photo of the driver is uploaded onto an IS 300h hybrid car's on-board computer, which in turn collects data on RPM, speed and hybridity. Through the work of Albiac, this is converted into paint brush strokes -- for example if you drive fast the brush strokes will be more abstract, whereas slower drivers will generate more precise brushstrokes. Colors are also influenced by whether you're using the car's electric or petrol engine.
THE GENERATIVE IDENTITY
OF WALTER VANHAERENTS

By Sergio Albiac
A car, a driver and an artist have started a truly
unique experiment, that’s aim is to generate 
the first portrait created by emotion rather than 
by physical looks.
As the driver drives the Lexus IS 300h, sensors will collect
information on speed, rpm and electric or petrol usage.
These signals will then be translated by an onboard art server,
creating an onscreen generative and constantly evolving
portrait of the driver.
Advertiser: Lexus
Agency: Happiness-Brussels
Executive Creative Director: Dominique van Doormaal
Art Director: Arnaud Bailly
Copywriter: Ross Mc Currach
Strategy: Joris Joosten
Production: Sophie Gunsbourg
Artist: Sergio Albiac
 
 
www.artismotion.com