- Art Is Motion' Project Combines User Photos With Brush StrokesHow creative is your driving? With Art Is Motion, Lexus is using data generated by driving to create an individual portrait of the driver. The project, by Happiness Brussels, is a collaboration with Spanish multimedia artist Sergio Albiac. A photo of the driver is uploaded onto an IS 300h hybrid car's on-board computer, which in turn collects data on RPM, speed and hybridity. Through the work of Albiac, this is converted into paint brush strokes -- for example if you drive fast the brush strokes will be more abstract, whereas slower drivers will generate more precise brushstrokes. Colors are also influenced by whether you're using the car's electric or petrol engine.
- THE GENERATIVE IDENTITY
OF WALTER VANHAERENTS
By Sergio AlbiacA car, a driver and an artist have started a truly
unique experiment, that’s aim is to generate
the first portrait created by emotion rather than
by physical looks.As the driver drives the Lexus IS 300h, sensors will collect
information on speed, rpm and electric or petrol usage.
These signals will then be translated by an onboard art server,
creating an onscreen generative and constantly evolving
portrait of the driver.
- Advertiser: LexusAgency: Happiness-BrusselsExecutive Creative Director: Dominique van DoormaalArt Director: Arnaud BaillyCopywriter: Ross Mc CurrachStrategy: Joris JoostenProduction: Sophie GunsbourgArtist: Sergio Albiacwww.artismotion.com