• Art Is Motion' Project Combines User Photos With Brush Strokes
    How creative is your driving? With Art Is Motion, Lexus is using data generated by driving to create an individual portrait of the driver. The project, by Happiness Brussels, is a collaboration with Spanish multimedia artist Sergio Albiac. A photo of the driver is uploaded onto an IS 300h hybrid car's on-board computer, which in turn collects data on RPM, speed and hybridity. Through the work of Albiac, this is converted into paint brush strokes -- for example if you drive fast the brush strokes will be more abstract, whereas slower drivers will generate more precise brushstrokes. Colors are also influenced by whether you're using the car's electric or petrol engine.

    By Sergio Albiac
    A car, a driver and an artist have started a truly
    unique experiment, that’s aim is to generate 
    the first portrait created by emotion rather than 
    by physical looks.
    As the driver drives the Lexus IS 300h, sensors will collect
    information on speed, rpm and electric or petrol usage.
    These signals will then be translated by an onboard art server,
    creating an onscreen generative and constantly evolving
    portrait of the driver.
  • Advertiser: Lexus
    Agency: Happiness-Brussels
    Executive Creative Director: Dominique van Doormaal
    Art Director: Arnaud Bailly
    Copywriter: Ross Mc Currach
    Strategy: Joris Joosten
    Production: Sophie Gunsbourg
    Artist: Sergio Albiac