Art Directors Club Festival Campaign

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ADC Festival Brand Campaign

Our Challenge

For nearly a century ADC Festival has inspired international creative to reconnect with their inner artist and recommit to the craft of their profession.

After 91 years of holding its Award Gala in NYC they decided to move to Miami Beach.

Our challenge was the need to create a new brand identity accord to the new location (together with all its applications); develop a complete new website for the Festival and to create an app for the attenders.

Creativity

Miami Beach. A city of colors and lights in the seashore.

We decided to create a completely new graphic identity based on the nature of the new place.

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Concept Proposal

Photography

Three Days Proposal

Festival — Three days Concept

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Applications

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Day Backgrounds

Day Background Videos were used to open or close sessions, other videos, statements or news.

Each day has one different video accord to the graphic identity design.

Day 1

Day 2

Day 3

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Website & App concept

We created a website and an app that not only communicate, but also allow users to enjoy a complete experience related to the brand ADC Festival. The user becomes a part of the content and makes it relevant and valuable.

Both website and app become the main source of information enhancing its functional part based on providing information and making it easier to go to Miami.

In the same unique environment we meet the new Sponsors and Partners who we want to make part of the project. We created one only atmosphere that pretends to share all the values of the brand with all the different public of the organization and make all of them part of the project.

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App

Native app for iOS7.

The app became a game among ADC Festival attenders. It was incredible useful during the days of the festival. Its function was to show schedules, artists, interest places and everything that could be of interest for the attenders.

However, the most-loved feature of the app was that it allowed users to take pictures of themselves and upload them to the app with funny effects, objects and colors. At the same time, it displayed everyone's pictures and users were able to share everything on the Social Networks.

We created a social platform inside the app that was projected as a friendly atmosphere among Festival attendees that made it easier for users to know each other and make friends.

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Web

The website was an extremely important part of the ADC's Communication Campaign. We designed a beautiful site where functionality was the main goal.

We also wanted to make the experience very easy for users and the festival attendes. We worked hard to project the branding experience to the site. It is programmed as a Resposive Website, so it adapts the site size to each screen and keeps displaying the proper information.

Every day of the festival was designed according to each day image. The user experience was complete and the ADC branding became extremely solid. At the same time the Home page was constantly showing in real-time the last pictures that Festival attenders were uploading in the app.

We reached to create a sociable interface in a perfect integration with the app.