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About

About

Awareness campaigns traditionally use shock tactics. We took a different approach, one that would be memorable and therefore effective.
Published:
Awareness campaigns traditionally use shock tactics. We took a different approach, one that would be 
memorable and therefore effective.

Art DIrector - Martin Magner 
Copywriter - Anna Nurse
Headline // Dont get hit by a car. It's embarrassing.
Body Copy // Unfortunately, you'd lose a lot more than your dignity.
Be careful when crossing the road. www.arrivealive.co.za/pedestriansafety
Headline // Dont get hit by a car. It's embarrassing.
Body Copy // Unfortunately, you'd lose a lot more than your dignity.
Be careful when crossing the road. www.arrivealive.co.za/pedestriansafety
Headline // Dont get hit by a car. It's embarrassing.
Body Copy // Unfortunately, you'd lose a lot more than your dignity.
Be careful when crossing the road. www.arrivealive.co.za/pedestriansafety