Arrive Alive Pedestrian Awareness Print Campaign

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  • Awareness campaigns traditionally use shock tactics. We took a different approach, one that would be¬†
    memorable and therefore effective.

    Art DIrector - Martin Magner 
    Copywriter - Anna Nurse
  • Headline // Dont get hit by a car. It's embarrassing.
    Body Copy // Unfortunately, you'd lose a lot more than your dignity.
    Be careful when crossing the road. www.arrivealive.co.za/pedestriansafety
  • Headline // Dont get hit by a car. It's embarrassing.
    Body Copy // Unfortunately, you'd lose a lot more than your dignity.
    Be careful when crossing the road. www.arrivealive.co.za/pedestriansafety
  • Headline // Dont get hit by a car. It's embarrassing.
    Body Copy // Unfortunately, you'd lose a lot more than your dignity.
    Be careful when crossing the road. www.arrivealive.co.za/pedestriansafety
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