Armani Exchange
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Armani Exchange The youth-oriented fashion brand Armani Exchange had been using the letters “A” and “X” with a slash between them as an identity … Read More
Armani Exchange The youth-oriented fashion brand Armani Exchange had been using the letters “A” and “X” with a slash between them as an identity that was well known but visually weak. Chermayeff & Geismar & Haviv redesigned the mark, reversing the redrawn “A” and “X” out of solid blocks and creating an identity strong enough to hold its own against the brand’s bold advertising. Read Less
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Armani Exchange
 
The youth-oriented fashion brand Armani Exchange had been using the letters “A” and “X” with a slash between them for years. The identity was well  known but visually weak. Chermayeff & Geismar & Haviv redesigned the mark, reversing the redrawn “A” and “X” out of solid blocks and creating an identity strong enough to hold its own against the brand’s bold advertising.
 
 
The letterforms were hand-drawn to make the diagonal strokes appear parallel.