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We were asked to create a billboard campaign for new Ariel Enymax but we decided not to do a traditional billboard but created the biggest ever -… Read More
We were asked to create a billboard campaign for new Ariel Enymax but we decided not to do a traditional billboard but created the biggest ever - the world's biggest Kurta. The World's Biggest Kurta made it into the Guinness Book of World Records and was a real talking point in Pakistan. It helped develop a successful launch of the upgrade of the product. Read Less
Published:
Ariel - The World's Biggest Kurta
Saatchi & Saatchi Pakistan


We were asked to create a billboard campaign for new Ariel Enymax but we decided not to do a traditional billboard but created the biggest ever - the world's biggest Kurta.

The World's Biggest Kurta made it into the Guinness Book of World Records and was a real talking point in Pakistan. It helped develop a successful launch of the upgrade of the product.