Ariel - Sliding Door

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  • Ariel - Sliding Doors
    Saatchi & Saatchi, Lebanon
  • This campaign was created while I was the Creative Director on P&G's Ariel brand.

    We created a community based campaign where we organized the Ariel clothes donation.

    To help promote this community based campaign, we placed stickers on sliding doors in the supermarkets where the donation took place.

    On these stickers we see a picture of a kid wearing a thin tank top and jeans. As the doors slide open, he’s covered with a warmer sweater, showing the instant effect of the clothes donation campaign.

    This campaign was awarded Silver at the Dubai Lynx awards.