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Digitally-led 360 campaign for Ariel detergent
Published:
Ariel needed a fresh campaign that would break the mould on advertising in the heavily-saturated clothing detergent market. The idea was hatched to run a digitally-led campaign, where a set of very untalented and obnoxious twins looking to be stars are turned from zeroes to heroes (somewhat) thanks to the help of Ariel.