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Argan oil is obtained from the seeds of the argan tree, occurring only in the southern part of Morocco. It is called the 'liquid gold of Morocco'… Read More
Argan oil is obtained from the seeds of the argan tree, occurring only in the southern part of Morocco. It is called the 'liquid gold of Morocco' or 'gold of Berbers' and in its pure form is classified as one of the most expensive oil in the world, mainly due to the limited availability and time-consuming process of acquiring. My task was to design a consistent, distinctive and uniqe from the competition brand - Argan Group. The goal of designs was to reflect the natural character, feel and climate of Morocco, which was achieved through the use of specific defined graphics and production tools. The aim was, that our product shouldn't be perceived by consumers as a cosmetic or pharmaceutical preparate, but as a natural good, spotless and devoid of secondary processing, straight from north part of Africa. Argan Group oil despite its exclusivity, is widely available, but the customer holding the bottle in hand, should feel very satisfied with his purchase. The project at the marketing level was developed in cooperation with ShapelyDesign.pl. Read Less
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