Arcobaleno is an italian supermarket that sells eco products/ natural. But to show this side of the business, I needed a way to combine the meaning of the store's name and its objective.
flower - the fragility and naturallity of the flower.
9 leafs - 9/3 = 3 - first dish, second dish and desert
colors - white, because of different tastes, everyone can chose to fill there own plate (an empty plate is white, so you only have to come to Arcobaleno and fill it)
orange - good to eat, fresh, exotic, warm, stimulating (focus only on the best)
Arcobaleno - rainbow
target market - Italy ( regional )
objective - selling ecological products/natural products