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Arcobaleno ( english - rainbow ) is a ecological supermarket that sells only natural food. To transmit it's message more effective, it needed a m… Read More
Arcobaleno ( english - rainbow ) is a ecological supermarket that sells only natural food. To transmit it's message more effective, it needed a more appealing logo design, that could express there purpose and objective. Read Less
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ARCOBALENO
the italian rainbow in your life
Arcobaleno is an italian supermarket that sells eco products/ natural. But to show this side of the business, I needed a way to combine the meaning of the store's name and its objective.  

arcobaleno (rainbow).
flower - the fragility and naturallity of the flower.
9 leafs - 9/3 = 3  - first dish, second dish and desert
colors - white, because of different tastes, everyone can chose to fill there own plate (an empty plate is white, so you only have to come to Arcobaleno and fill it)
       orange - good to eat, fresh, exotic, warm, stimulating (focus only on the best)
 
  

 

Arcobaleno  -  rainbow 
target market  -  Italy ( regional )
objective  -  selling ecological products/natural products

The official logo