Biennial festival of four days with films, debates and lectures
Studio Beiges campaign design for the festival consisted of posters, flyers, several magazines, a website, banners, interior-design, badges and printed tape. Our aim was to get a single image,used troughout the campaign, to lure an audience more diverse then just architects. The image, a photograph by Julius Shulman of Pierre Koenigs Case Study House No. 22, shows the alluring modernist structure overlooking Los Angeles. It is a fine example of how architecture can articulate communal aspirations as well as individual dreams.