SELECTING A COLOR SCHEME:
The proposed color for the wordmark was a dark grey, but the question as to the primary color of the icon and accent of the wordmark was still to be decided. I proposed four different accent colors - each, of course, representing different moods and directions to pursue - and discussed them each with the firm.
In the end, we decided to pursue the green color scheme to highlight the firm's emphasis on best practices for environmental concern in the building process. We also chose the red-maroon as a secondary color for sub-branding materials specifically sent to the university (whose color scheme is maroon) in the firm's city.