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About

About

Archery School Ambient Campaign
Published:
Archery School Ambient Campaign
Bullseye!
Why
Slovak Archery Club wanted to raise awareness of their archery lessons, but lacked the budget to do anything large scale.

What
We used the statues from the most crowded areas in Bratislava to surprise passers-by and establish a direct mental link to the archery courses.

How
We placed real red apples on the heads of the statues. On the apples, a sticker invited people to visit sslk.sk, the archery club's website. When the first batch of apples disappeared, we delivered a new one. And so on, until the day passed.

Results
The school reported the biggest amount of inquiries in their whole history, by both e-mail and telephone. Bullseye!
Shortlisted at Golden Drum Festival in ambient and new media categories.
 
Awarded "Best" at BestAdsonTV.com