Branding Concept for Archambault.ca
QUEBEC'S LARGEST CULTURE STORE
Exploration and selection of the values that would define the brand
Edmond Archambault opened the first store in 1896.
This gave the idea to convey the concept of "tradition" through Edmond's signature. As I couldn't find an image of his real signature I had to "simulate" one.
Vectorizing, manual retouching and clean-up
Two cleaned versions to review, select and edit one
Dropping the capital letter from the logo lets me turn it into a symbol that helps to convey the concept of "leading-edge"
Different logotype+symbol combinations and final selection
Icon styles research
Final icon family for store departments and example of logo use within a department
Pattern for wrappin paper, stationery, website background, etc.