Add to Collection
About

About

Branding concept for Archambault.ca
Published:
Branding Concept for Archambault.ca
QUEBEC'S LARGEST CULTURE STORE
 
 
Exploration and selection of the values ​​that would define the brand
Edmond Archambault opened the first store in 1896.
 
This gave the idea to convey the concept of "tradition" through Edmond's signature. As I couldn't find an image of his real signature I had to "simulate" one.
Vectorizing, manual retouching and clean-up
Two cleaned versions to review, select and edit one
Dropping the capital letter from the logo lets me turn it into a symbol that helps to convey the concept of "leading-edge"
Different logotype+symbol combinations and final selection
Icon styles research
Final icon family for store departments and example of logo use within a department
Pattern for wrappin paper, stationery, website background, etc.
Stationery design