Live Action, Photography, CGI, Animation
High Wide and Handsome, the Los Angeles based advertising agency, directed XYZ in helping Arbor Mist step up a new creative look of their web banners. XYZ created conceptual storyboards depicting live action fruit shot at high speeds interacting with different elements. XYZ's artists developed 3D BBQ tongs, smoke, CG fruit and 2D/3D motion graphics that made up the web banners. The ultimate goal was to create final pieces that had constant movement, bright colors and a true entertainment value that urged a call to action.
End frame beauty shots were captured practically with the actual Arbor Mist bottles surrounded by real fruit. XYZ's talented team of retouchers handled the final color correction and fine-tuning of these beauty end frames. With the combination of XYZ team of creatives, live action crews, 2D and 3D animators, compositors, retouchers and production staff, the Arbor Mist web banners where highly embraced and distributed by High Wide and Handsome throughout all markets.