Breaking the rules, be different.
The main idea behind the project was that to create a new design for a packaging to stand out among a jungle of gazillions other snacks. I wanted to design a bright and fancy packaging; something that could be imprinted in the consumers mind as it delivers, through some accurately selected icons, the idea and the values of friendship, sharing, bridging across cultures and acceptance: an overall very distinctive and powerful image, in line with a global market. The red band highlights his brand trademark, while the empty space represents a giant streamlined peanut with a red outline, while the label: Giant Peanuts! - in yellow on blue - seals the package. The vertical writing that reads ARACHIDI Giganti XXL allows immediate product recognition when placed in its own counter display.