Arab Link

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  • Arab Link is the exchange company owned by Abu Dhabi Islamic Bank. The UAE bank appointed Unisono to rebrand it's dedicated remittance offering based on the agency's award winning rebrand and launch advertising campaign for BFC. The extensive rebranding work followed a preliminary market and perception research exercise which was conducted across the Emirates, the GCC's most highly competitive market. The brand aims to become a top tier player in the fiercely competitive United Arab Emirates remittance sector.

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    Agency: Unisono
    Brand Strategist: Amy Morgan
    Exec. Creative Director / Brand Designer: Liam Farrell
    Digital Art Director: Aleksei Segodin
    3D modeling, illustration: Aleksei Segodin
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