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About

About

Rebrand for ADIB's subsidiary money transfer brand, Arab Link.
Published:
Arab Link is the exchange company owned by Abu Dhabi Islamic Bank. The UAE bank appointed Unisono to rebrand it's dedicated remittance offering based on the agency's award winning rebrand and launch advertising campaign for BFC. The extensive rebranding work followed a preliminary market and perception research exercise which was conducted across the Emirates, the GCC's most highly competitive market. The brand aims to become a top tier player in the fiercely competitive United Arab Emirates remittance sector.

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Agency: Unisono
Brand Strategist: Amy Morgan
Exec. Creative Director / Brand Designer: Liam Farrell
Digital Art Director: Aleksei Segodin
3D modeling, illustration: Aleksei Segodin