We were asked to create a product for an assigned client and a specific user group.
The concept was inspired by existing Apple iPod adverts and also by the TV show "So you think you can dance?"
The client I was assigned was Apple and the user group was Australian, late teens/early twenties, high disposable income, female and into "having fun".
Inside the Apple store would be a booth in which a customer could choose to enter a competition to become the "dancer" in the next iPod advert.
The product would be designed to bring people into the Apple store.
The user would have to follow a step-by-step wizard to choose some options for their dance.
After dancing to their chosen song the user would be able to upload their entry to be judged by a celebrity panel.
This wizard was coded in flash.