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Hardhat developed the brand and core print work for luxury lingerie concept store on Marylebone High Street stocking, amongst others, two other c… Read More
Hardhat developed the brand and core print work for luxury lingerie concept store on Marylebone High Street stocking, amongst others, two other clients of ours – Mawi & Fiona Paxton. We were pleased to see we even got a nod in Design Week for this work! The brand was led by founder Kenya's concept for the store interior; 'for me, Apartment C is about hanging out in a cool apartment in your knickers, drinking gin and tonic out of a tea cup.' The calling cards have the same sensual and intimate feel (glossy black logo – think dripping nail polish – and text in an almost flesh-toned metallic ink on matt black card). This brand needed to whisper, not shout, leaving the interior of the store to be the star of the show! Read Less
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Apartment C
Branding/Logo/Print Work
Hardhat developed the brand & core print work for this luxury lingerie concept store on Marylebone High Street whostock (as well as beautiful lingerie) two of our other clients – jewellery designers Mawi & Fiona Paxton. We were pleased to see we even got a nod in Design Week for this work!

The brand was led by founder Kenya's concept for the store interior; 'for me, Apartment C is about hanging out in a cool apartment in your knickers, drinking gin and tonic out of a tea cup.'

The calling cards have the same sensual and intimate feel (glossy black logo – think dripping nail polish – and text in an almost flesh-toned metallic ink on matt black card). This brand needed to whisper, not shout, leaving the interior of the store to be the star of the show!