Anytime. Anywhere. | Royal Australian Air Force | GPY&R
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About

About

'Anytime. Anywhere.' is an interactive video for the Royal Australian Air Force and Defence Force Recruitment. I worked on the digital strategy f… Read More
'Anytime. Anywhere.' is an interactive video for the Royal Australian Air Force and Defence Force Recruitment. I worked on the digital strategy for the campaign, including alignment with business objectives, social and search. Read Less
Published:
I was privilieged to work on the digital strategy for Anytime, Anywhere, a through-the-line brand campaign for the Air Force with a digital core. At its centre was an interactive video, which you can view here. I worked on the campaign's social approach, search strategy, user experience and ensured that everything we did fitted into the wider Defence Force Recruitment 2012/13 Digital Strategy.
 
The campaign has subsequently won a Bronze Cyber Lion at the Cannes International Festival of Creativity.