Antón Arquitectos, Madrid.
Identity Brand design & Optimised Responsive Web.
Skills & Resources /
- Logotype design: personalised Helvetica font + Illustrator + Photoshop (for the animated logo .gif)
- Stationary: stamped the logotype and the information details on card board & transparent material. Paper and envelopes are "conqueror". The studio prints their own paper to make it economically efficient for them.
- Photographs: photographs to show the work are mainly taken by myself and the really cool one with the cards mounted as blocks is from young photographer Adrián Martinez de León.
- Responsive Web & SEO: personalised a responsive web template from ThemeForest (the template cost 50€). I added "metadata" & relevant keywords previously checked via Sem Rush, Google Trends, Woorank & Moz.
No more marketing was required since the studio´s main channel for capturing prospects is networking and participating in public competitions.