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About

About

Brand Identity Design & Optimised Responsive Web for Architect studio based in Madrid.
Published:
Antón Arquitectos, Madrid.
 
Identity Brand design & Optimised Responsive Web. 
 
Skills & Resources
 
- Logotype design: personalised Helvetica font + Illustrator + Photoshop (for the animated logo .gif)
- Stationary: stamped the logotype and the information details on card board & transparent material. Paper and envelopes are "conqueror". The studio prints their own paper to make it economically efficient for them.
- Photographs: photographs to show the work are mainly taken by myself and the really cool one with the cards mounted as blocks is from young photographer Adrián Martinez de León. 
- Responsive Web & SEO: personalised a responsive web template from ThemeForest (the template cost 50€). I added "metadata" & relevant keywords previously checked via Sem Rush, Google Trends, Woorank & Moz.
 
No more marketing was required since the studio´s  main channel for capturing prospects is networking and participating in public competitions.