Anti Binge Drinking Campaign
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About

About

Anti Binge Drinking Campaign
Published:
Know your limits
Home Office - Anti Binge Drinking Campaign
This fully integrated campaign challenges 18-24 year olds to think about the consequences of drinking to excess on a night out. We didn’t want to tell them what to do, so we asked a question, leaving our audience to decide for themselves what kinds of behavior they consider acceptable.
The question: ‘You wouldn’t start a night like this, so why end it that way?’ was at the heart of all the work, from the TV spots, press and radio to a fake fashion store in Covent Garden.
AWARDS

2010 Campaign Photo Awards

Gold Multi-Image Campaign (joint winner)

'Know your limits' Photographer: Jason Hindley

2009 BTAA – Gold – Best 30-59 Second TV – Binge Girl

2009 BTAA – Gold –Public Service Advertising – Binge Girl

2009 BTAA – Silver – Best 30-59 Second TV – Binge Boy

2009 BTAA – Silver – Public Service Advertising – Binge Boy
2009 Cannes Lions – Film for Public Health and Safety – Binge Girl
2009 D&AD – In book – Integrated campaign – Home Office Anti-Binge Drinking

2009 D&AD – In book – TV Commercials 21-40 Seconds – Binge Girl & Binge Boy
2009 One Show – Merit – Public Service / Political Television – Binge Male
2009 Creative Circle – Silver – Best Public Service Commercial – Binge Girl

2009 Creative Circle – Bronze – Best Public Service Commercial – Binge Boy

2009 Creative Circle – Bronze – Best idea in 40 seconds – Binge Girl

2009 Creative Circle – Bronze – Best Direction – Binge Boy
2008 Thinkbox Award (July) – Binge Girl and Boy
FIlm Details

Director: Vince Squibb
Producer: Spencer Dodd
Production Company: Gorgeous
Editor: Paul Watts
Editing House: The Quarry
Binge Girl -  'Know your limits' radio ad
Binge Boy -  'Know your limits' radio ad
Home Office launch event with Vernon Coaker outside fashion store takeover in Covent Garden, London.
Event and exhibition stand at the Clothes Show Live in Birmingham