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This project goal was to select a product of our choice to rebrand and repackage. I chose Annie's Homegrown Natural and Organic foods because, wh… Read More
This project goal was to select a product of our choice to rebrand and repackage. I chose Annie's Homegrown Natural and Organic foods because, while I love the brand, I felt it lacked a cohesiveness and vision that displayed their natural and organic image. Read Less
Published:
Annie's Homegrown
Rebranding and Repackaging 
Sticking with something that I was familiar with and bought often, my choice(s) for the university re-branding and re-packaging project was Annie’s Homegrown Totally Natural and Organic food products. The problem to solve with the pre-existing packaging was the overwhelming lack of cohesiveness throughout the brand and a clean looking package. The goal was to challenge myself with something so overwhelming that I could get practice simplifying and including necessar y information while simultaneously making sure the look of the brand was cohesive across all products.
 
Programs: Mac, Illustrator, & Photoshop
Old Packaging
Some of the sketching process
Rebranding
Flat Image of Packaging with Measurements
New Packaging
New Packaging - Letter to the Consumer