Annie's Homegrown

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  • Annie's Homegrown
    Rebranding and Repackaging 
  • Sticking with something that I was familiar with and bought often, my choice(s) for the university re-branding and re-packaging project was Annie’s Homegrown Totally Natural and Organic food products. The problem to solve with the pre-existing packaging was the overwhelming lack of cohesiveness throughout the brand and a clean looking package. The goal was to challenge myself with something so overwhelming that I could get practice simplifying and including necessar y information while simultaneously making sure the look of the brand was cohesive across all products.
     
    Programs: Mac, Illustrator, & Photoshop
  • Old Packaging
  • Some of the sketching process
  • Rebranding
  • Flat Image of Packaging with Measurements
  • New Packaging
  • New Packaging - Letter to the Consumer