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The goal for this rebranding was to design a more friendly yet professional look for the shelter in an attempt to attract more traffic to the she… Read More
The goal for this rebranding was to design a more friendly yet professional look for the shelter in an attempt to attract more traffic to the shelter as well as raising adoption rate. When it comes to branding for animal shelters it can be difficult to avoid the typically look of a shelter logo. But with the use of the extend tail on the type face I was able to create a cleaver and unique solution to that difficult problem which I believe brings more character and a friendly charm to the branding as a whole. **This is a school project Read Less
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