Communication Concept and Strategy
This website supports the dynamics associated with the logo and brand mood. Movement, colour, speed, interaction, path and fluidity are some of the concepts the project kept in mind at all times.
From the paths that already exist in the logo, 3 modules were created to form the entire website around the construction of “rail lines”. Content appears and lives in a space where lines form and disappear, depending on its type and moment. As a company Angra also moves, builds and adapts to find the best solutions for their clients.
Given the target audience navigation is clear and intuitive, although not very common in other websites at the time, achieving a good balance between innovation and usability.
Four main areas were created, divided into two blocks, with a different chromatic ambience and theme. On the left side the two areas are related with the brand: EFICIENTE ANGRA and COMUNICAÇÃO CONTACTOS, about and contacts. On the right side there are areas related with action: ACTIVAÇÃO EVENTOS and NOTORIEDADE MARCAS, events they help build and brands they work with. This allows the user to understand right away how the brand is characterised a positioned in market.