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Golf Digest wanted to increase brand awareness at the region's biggest golf event, The Dubai Desert Classic. So, how do you get golf enthusiasts … Read More
Golf Digest wanted to increase brand awareness at the region's biggest golf event, The Dubai Desert Classic. So, how do you get golf enthusiasts to pick up a copy of our magazine? Read Less
Published:
An Idea With Balls 
 
 
Golf Digest wanted to create brand awareness at the region's biggest golf event. So, how do we get golf fans to pick up a copy of our magazine?  Simple. We gave them something to think about first. 
This campaign won 2 Bronze for Best Use of Media (Live Stunt) as well as Best Use of Media (Small Scale Ambient) at the Dubai Lynx 2011.