Amsterdam's finest places and spaces.
The website structure is two pages deep. The first page is the homepage with all the thumbnails of 'Amsterdam's finest companies'. The second page is the profile page, which you see here above. When you scroll down on the homepage, the background image will get blurred to give more attention to the thumbnails. Also, the white area stops at 2/3 of your screen so you can easily click the background image to get to the top.
The whole area next to the logo is the search function. You can click on the text or just start typing. Everything you type transforms in a tag. For example, if you search for 'Design', it will show everything related to 'Design'. If you want to get deeper in the website, just search again, the tag will operate as sub category (breadcrump) in the website.
One of my profit models is advertising. When you start scrolling or search for an category, there is a small banner created where the white backgournd stops. This area (seen below), can be used for banner advertising. Because of the millions of possible search results you have infinite possibilities to advertise on this website. For example, if I search for 'Fashion' it's highly possible you will find an ad from Daily Paper, and if you click on it, you will go to the profile page of this Amstedam based brand.
Profit model number two is e-commerce. Every company sells something, why not sell it through the website? This way the profile page will be up-to-date and the visitors will be coming back for more. I'm actually not that intrested in the profit model, I'm interested in the way we can communicatie between companies and the visitors, instead of pushing fake content in the faces of the consument.