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Hypotetical social spot for Amsa's campaign aganist bottles pollution in Milan's nightlife areas; made during Movie Lab classes we took at Polite… Read More
Hypotetical social spot for Amsa's campaign aganist bottles pollution in Milan's nightlife areas; made during Movie Lab classes we took at Politecnico di Milano. Read Less
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CONCEPT
This project was commissioned to the Movie Lab class I took at Politecnico by AMSA's public relations office; the goal was to create a social ad focusing on the glass bottles polluting Milan's nightlife areas. We chose a funny and allusive claim, based on some ambiguous situations between the two characters, because we thought it would have been the best choice for the target of our campaign: teenagers and young people in general.
Knowing what the spot subject is obviously takes away it's hilarity a bit, but imagine watching it for the first time without knowing what type of product/message is it going to publicize!
 
STORYBOARD
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Thank you for watching, ad remember to keep your city clean!