Amplify is a Suicide Prevention Campaign developed for Student Health Services at the University of South Carolina in the Fall 2012. The design is based on the idea of a conversation – instead of a typical brochure, the information is presented on a deck of cards that can be used separately or as a singular unit.
The color scheme is based on the National Suicide Prevention Awareness Ribbon. A lot of emphasis is placed on infographics and visual elements because the goal is to attract student readers without overwhelming or talking down to the audience.
Click to view the here view the client pitch presentation.