A design proposal for the identity and packaging of the perfume Amó for men and women.
The concept is inspired by the idea of the alchemy which exists within every couple. The two parts of chemistry, man and woman, are presented as two substances that create a new complex reaction when they come together which represents their relationship. The concept is visualised by the use of gradient in red and blue spectrum which, once combined, are transformed through alchemy.
The identity has the role of the label of the relationship/potion which is inspired by the old-style typewritten form of potion labels in modern presentation.
The packaging responds to the idea of old-style potion bottles with the distinction between man and woman inspired by the male and female body proportions, so the bottles can exist individually and together as the modern couple.
In collaboration with Alexnadria Group, Sao Paolo.