- AMNESTY INTERNATIONAL - LIGHT SCULPTURE
From visitor of an exhibition to eyewitness:“We shine a light into the darkness” – Amnesty International’s signature phrase is adapted to a light installation on the occasion of the Ai Weiwei exhibition in the Martin Gropius Bau in Berlin.
The light from a candle – the international symbol of hope and Amnesty International's figurative mark – is angled toward the sculpture in such a way that a human rights violation scene is projected onto the wall as a seemingly lifelike shadow. When a visitor steps up to the installation, changes in the lighting conditions turn them from neutral viewer to shocked eyewitness within mere seconds.
Title: Amnesty International Light Sculpture
Client: Amnesty International
Agency: Scholz & Friends
Chief Creative Direction: Martin Pross
Executive Creative Direction: Matthias Spaetgens, Wolf Schneider
Art Direction: Olivier Nowak, Jürgen Krugsperger
Concept/idea: Olivier Nowak
Copywriter: Dörte Schütz
Illustration: Olivier Nowak
Photography: Jürgen Krugsperger
Account Supervisor: Anna Kubitza
Account Manager: Nicole Krumrei
reddot design award - best of the best 2012