Add to Collection
About

About

The hiring of a new artistic director at the venerable American Repertory Theater inspired a new visual identity and brand for the institution. R… Read More
The hiring of a new artistic director at the venerable American Repertory Theater inspired a new visual identity and brand for the institution. Revitalizing theater with active audience participation was the driving force behind the new look and feel. Visceral imagery, energetic colors, and a strong call to action support the goal to bring exuberance into the theatrical experience. Read Less
Published:
American Repertory Theater
Branding and Visual Identity
The hiring of a new artistic director at the venerable American Repertory Theater inspired a new visual identity and brand for the institution. Revitalizing theater with active audience participation was the driving force behind the new look and feel. Visceral imagery, energetic colors, and a strong call to action support the goal to bring exuberance into the theatrical experience. 

{Concepted, art directed and designed while at Minelli Inc.}