American Legacy: BecomeAnEx.org

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  • American Legacy Foundation: BecomeAnEx.org
    Interactive Flash experience shows your smoking habits and helps you quit
  • GSD&M's client, American Legacy Foundation, launched BecomeAnEx.org a few years ago to help people quit smoking. We helped develop an interactive Flash experience that helps you understand your smoking triggers via a daily planner you can drag items into and chart your smoking urge intensity. The introduction also reads the local time and displays an appropriate item that could be affecting your smoking habits- for example, traffic in the evening or coffee in the morning. We also animated several banner ad campaigns featuring cute characters in exagerated smoking situations.