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Role: Concept Development, Art Direction, Design, Project Management
American Eagle Spring 2005
Magazine Advertising

American Eagle Outfitters
For the AE Spring 2005 campaign advertisements, color saturated images were combined with screened type to create an unforgettable campaign. Type was created using a Print Gocco machine to create a screened treatment and photography was chosen based on the need to display product in an energetic way. The advertisements were tailored for each magazine where space was purchased to create the optimal campaign.