When we created this campaign for American Airlines, we zeroed in on one simple message – when you travel, you should be able to focus on the destination and not the process of getting there. It was a message that American strongly supported with their wide variety of products and services that ranged from their
easy-to-use smartphone app, in-airport services and in-flight experience.
ACD/Art Director: Brian Wood
ACD/Copywriter: Matt Christensen
The 42nd Street subway shuttle is one of the busiest and most heavily used modes of transportation for both locals and tourists in New York City. The original assignment was to fully wrap the train with product and service ads, inside and out. Instead, we created an experience that took the passengers on a journey around the world the moment they stepped inside.
How do you effectively get consumer attention in one of the busiest cities in the world? Strategically blanket
as many touch points throughout the city: taxis, buses, phone kiosks, bus and train stations, bus benches, stairs and a fully-wrapped subway shuttle. American was hard to miss.