Ambroise Bellec (personal)

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    This logo identifies my work as a whole. The modernity and geometry of the overall Logotype reflect the minimalist approach to my work. Working for corporate agencies as well as contemporary designers, the logo needs to set a standard before the brief, informing the client of my workprocess and esthetic. The three shapes implicate the structure of the flow, from the briefing to the final product, with an important emphasis on research and exploration. The logotype was carefully laid-down on a grid, and tweeked to perfection using basic geometry. A hint of my taste for architecture and Japanese calligraphy are extra points.

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