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Ambo caffè, product made ​​in italy wants to turn the espresso perceived as commodity as "aesthetic experience and intellectual journey." the bra… Read More
Ambo caffè, product made ​​in italy wants to turn the espresso perceived as commodity as "aesthetic experience and intellectual journey." the brand wants to create a fascinating, innovative and elegant giving the product a high added value. Read Less
Published:
BRANDING COFFEE / marchio caffè 
BRIEF / brief
 
AMBO CAFFÈ, PRODUCT MADE ​​IN ITALY WANTS TO TURN THE ESPRESSO PERCEIVED AS COMMODITY AS "AESTHETIC EXPERIENCE AND INTELLECTUAL JOURNEY." THE BRAND WANTS TO CREATE A FASCINATING, INNOVATIVE AND ELEGANT GIVING THE PRODUCT A HIGH ADDED VALUE.
 
ITA: Ambo Caffè, prodotto del made in Italy vuole trasformare il caffé espresso percepito come commodity come “esperienza estetica e di viaggio intellettuale”. Il brand vuole creare un mondo affascinante, innovativo ed elegante dando al prodotto un elevato valore aggiunto.
ARCHETYPE / archetipo
CREATIVE / creativo
 
 
 
 
KEYWORDS / parole chiave
DESIGN  / design
HOMELAND / patria
COLORFUL   / colorato
 
 
TYPEFACE / carattere
 
 
 
 
 
BRAND IDENTITY / coordinato aziendale
 
 
PACKAGING & GADGET / packaging & gadget
IDEA / idea

AESTHETIC EXPERIENCE AND TRAVEL INTELLECTUAL MESSAGE COMMUNICATE: WHEN DRINK A CUP OF COFFEE DISCOVER WORLD OF DESIGN AND VISUAL CONSIST IN REPRESENTING SMOKER COFFEE DESIGN WORK ( CHAIR , MAGAZINE , DVD HOLDER ).

ITA: esperienza estetica e di viaggio intellettuale, il messaggio comunicherà: quando bevi una tazza di caffé scopri il mondo del design e il visual consisterà nel rappresentare con il fumo del caffé un’opera di design (sedia, portariviste, porta-DVD).
 
 
MEDIA / media
 
 
 
 
 
 
 
THANKS! / grazie!
more project: www.andreadelbene.com