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Re-branding of Amberley Estates iconic 'chimney brush' range.
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Re-branding of iconic winery Amberley Estates flagship range. The well-known 'Chimney Brush' design had become tired and no longer appealed to the target market so brainCELLS were invited to redesign the label and its associated packaging. The result is a wine label that combines the colours and feel of the old with the flamboyant new peacock brand. Amberley's new range will be available in bottleshops across Australia from late 2009.