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Rebranding of iconics West Australian wine brand Amberley Estates.
brainCELLS were approached by Constellation Wines in early 2009 to re-design the Amberley Estate wine label packaging. The existing packaging had not been refreshed for many years and was looking dated in a competitive wine market.

The 'majestic peacock' image was devised to represent the brand. The peacock's plume incorporates the leaves from the existing label while creating a new image that will resonate with a younger audience.

The labels were printed in metallic inks on Fasson Estate paper stock with a rolled 'laid' texture, UV varnish and foil added as embellishments. The result is a premium label what will stand out in bottleshops across Australia. The label is due for launch in September 2009.