Amante Lingerie was launching a new product line of seamless bras. Following are a few suggested packaging ideas. The last one is what they eventually went for.
CREDITS
Agency : Happy
Client : Amante
Chief Creative Officer - Praveen Das
Chief Executive Officer - Kartik Iyer
Chief Operating Officer - Sid Roy
Business Head - Design : Shilpa Colluru
Designers - Bob Surrao, Anuja Singhal, Vipin K Das
Chief Creative Officer - Praveen Das
Chief Executive Officer - Kartik Iyer
Chief Operating Officer - Sid Roy
Business Head - Design : Shilpa Colluru
Designers - Bob Surrao, Anuja Singhal, Vipin K Das
The Bra could not be folded like the normal padded bras. Hence it was particularly challenging to design packaging which is not just economically viable but also stackable and light-weighted.
This option was my favorite where we suggested creating a semi transluscent plastic packaging that opens up from the top like an oyster. The look and feel of the pack would be like that of a bud suggesting feminity and elegance.
Color variants.
This is the second option. Where we wanted to retain the delicate, almost nude feel without distraughting the shape of the product itself.
The third option was also positioned as a travel bag for bras. Something that can be re-used.
The final packaging design that got approved.
