Amante Body Band

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  • Ignorance about picking up the wrong sized bra is a very common problem amongst most women.
     
    Amante Lingerie wanted to capitalize on this fact and re-position their brand where all women
    could associate with it. They came up the idea of giving out bust measuring tapes for free, through
    direct mail and store give-aways.
     
    Our job was to design this tape and make the mechanism easy to follow and understand. Care was taken to make sure that we stay true to the nature of the product (that it's meant for women and is meant to be used on bare skin). So plastic was replaced by a satin ribbon and both the under and over bust measurements were color coded in easily identifiable high contrast colors.
     
    This product was designed and executed in the Happy Design Cell in 2012. This product has also just bagged a Bronze in the GoaFest Annual Creative Abby Awards. 
     
    Agency : Happy Design Cel
    Client : Amante
    Chief Creative Officer - Praveen Das
    Chief Executive Officer - Kartik Iyer
    Chief Operating Officer - Sid Roy
    Business Head - Design : Shilpa Colluru
    Account Management - Shweta Goud
    Designers - Anuja Singhal, Bob Surrao
    Copywriter: Megha Ramesh


     
     
  • The band was packaged in a slim box that could be used as a book mark in women's magazines.