Ignorance about picking up the wrong sized bra is a very common problem amongst most women.
Amante Lingerie wanted to capitalize on this fact and re-position their brand where all women
could associate with it. They came up the idea of giving out bust measuring tapes for free, through
direct mail and store give-aways.
Our job was to design this tape and make the mechanism easy to follow and understand. Care was taken to make sure that we stay true to the nature of the product (that it's meant for women and is meant to be used on bare skin). So plastic was replaced by a satin ribbon and both the under and over bust measurements were color coded in easily identifiable high contrast colors.
This product was designed and executed in the Happy Design Cell in 2012. This product has also just bagged a Bronze in the GoaFest Annual Creative Abby Awards.
Agency : Happy Design Cel
Client : Amante
Chief Creative Officer - Praveen Das
Chief Executive Officer - Kartik Iyer
Chief Operating Officer - Sid Roy
Business Head - Design : Shilpa Colluru
Account Management - Shweta Goud
Designers - Anuja Singhal, Bob Surrao
Copywriter: Megha Ramesh