Add to Collection
About

About

The brief was for promotional material in GP surgeries to recruit people for a study related to Alzheimer's. The poster uses an optical illusion… Read More
The brief was for promotional material in GP surgeries to recruit people for a study related to Alzheimer's. The poster uses an optical illusion. From a distance you see a face which fades the closer you get to the poster, in the same way that the personality of people with Alzheimer's slowly disappears. The logo also plays on the idea of memory loss represented by missing pixels. Read Less
Published: