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For my final year major project I believed it would be a great opportunity to brand and promote seaside town, Kilkee in County Clare in order to … Read More
For my final year major project I believed it would be a great opportunity to brand and promote seaside town, Kilkee in County Clare in order to attract more visitors. I have many great memories of being on holiday in Kilkee and through this project I hope to promote the town as a place where you can visit and create special and unique memories. As part of this promotional campaign a brand was designed with the tagline 'Always remember Kilkee makes you smile' along with a range of posters advertising 3 events, Hello 1932 exhibition, Kilkee Maritime festival and Glad Rags fashion show. To accompany these posters I also designed a summer events flyer giving information on upcoming events associated with the town. A facebook page was set up for research purposes at the begininng but had grown to become a more permanent promotional tool. You can visit this page here: https://www.facebook.com/pages/Always-remember-Kilkee-makes-you-smile/336005203109137. This project was exhibited at the Cork School of Music from June 8th-June 14th as part of our graduate exhibition, IAM. I was very excited about this project, it was something that has been on my mind for a few years and I’m delighted I have been given the chance to work on it. Thanks and hope to see you in Kilkee soon! Read Less
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Always remember Kilkee makes you smile