The Russian people are known for their love of vodka, but there's a new competitor on the Russian liquor market. According to the International Logistic Systems, one of the biggest importers of spirits into Russia, the volume of imported whisky has increased from 17 million litres in 2010 to 29 million litres in the same period of 2011 - And this in times of Russian economical crisis when all other spirits have been steadily decreasing in sales.
Russia doesn't have a single whiskey producer and the growing import of whiskey could and will out conquer the existing russian liquor brands. The fact that the country also entered WTO this august and that russian companies are rushing to sign deals with whiskey producers all around the world makes this a real threat.
Therefore I decided to give the Russian people their own whiskey. A whiskey that stanfd strong against the big imported brands and a whiskey that the Russian people can be proud of.