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About

Alpharma came to Landor to develop a brand that could work for their 'generic' pharmaceutical business. I worked on the development of the packag… Read More
Alpharma came to Landor to develop a brand that could work for their 'generic' pharmaceutical business. I worked on the development of the packaging and guidelines. The final solution worked on many levels for both pharmacists (easy to find in a crowded market) and patients (easy to understand what size and specifications the drugs they were given were). Read Less
Published:
Alpharma – packaging was developed as part of their overall brand development