• CLIENT: Personal
    PROJECT: Alphabout.com, Logo, and Posters
    ROLES: Concept, Creative Direction, Design, Programming

    DESCRIPTION:
    I have a passion for typography and wanted to create a place for fellow type lovers to play and improve their lettering skills. Influenced by great sites like Daily Drop Cap and The Type Fight, I wanted a more public arena for lettering. So after a conversation with Jesse Saler on fun creativity building exercises, I worked with Chris Sham to create Alphabout.com. Built on a boxing concept, this ring for like-minded creatives changes letters each week and allows voting for the "knockout" blow.
     

    AWARDS & RECOGNITION:
    Gold Addy Award - Digital
    Gold Addy Award - Poster Campaign
    District 4 Gold Addy Award - Digital
    District 4 Gold Addy Award - Poster Campaign