ALMAR (spanish soul=ALMA + sea=MAR) is a new Jewellery store placed at Gijón, Spain, a seaside town where fishing is a job that mantein lots of families.
The jewells are inspire on the ocean, so we tried to show this feeling on the branding design.
The logo it's inspirated on how boats names are represented on the big structures.
On packaging design, we used an idea of boats colors, a wear out blue and tipical blue and white stripes. To hold the little pices on the inside of the box, we create a life preserver that keep the jewells safe.
All elements play with those three elements and make a elegant collection to carry your jewelleries home.