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To promote the launch of Volkswagen's all-new 2011 Jetta we placed giant coffee cups throughout Quebec and sent out somewhat-giant coffee sleeves… Read More
To promote the launch of Volkswagen's all-new 2011 Jetta we placed giant coffee cups throughout Quebec and sent out somewhat-giant coffee sleeves to accompany them. Read Less
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The All-New 2012 Volkswagen Jetta
A few pieces from Volkswagen Canada's most successful model launch ever - the 2011 Jetta. 
Priced to compete, customers could drive away in a new Jetta for the price of just two lattes a day, an eye-opening fact that we promoted with an eye-opening OOH campaign.