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One night only exhibition/ opening held on the 28.th of january 2010 at Hvelvet in Oslo, Norway. Exploring the relationship of what´s on the outs… Read More
One night only exhibition/ opening held on the 28.th of january 2010 at Hvelvet in Oslo, Norway. Exploring the relationship of what´s on the outside and what is inside. painting on brown 33cl beer bottles, a Symbol of Norwegian alcoholic consumption, we wanted to comment on the legislation of advertising and exploring just that. where is the line between art and advertising. By making the bottles into character it is also a comment on the "Over hyped" designer toy- trend. Do you experience them as simply what they are? decorated bottles of beer. or do you see them as something more? have they turned into a character with a personality of its own or a fine art object maybe? Do you drink it or keep it? Event Supported By Grafill and Frifond. Read Less
Published:
One night only! Cupofill presents : All Bottled Up 28.01.2011
A Study in the relationship between exterior and content.

- Is it more important to be politically correct or simply to have a good time?-

In these past few years the "Designer toy" phenomenon has spread across the globe, it has even reached far away destinations such as tiny little Norway.
This has become somewhat of a trend, and has received massive hype. We think that simply decorating mass produced, highly priced toys are still just toys. It has in some way or another outplayed its part. If one continues going about the same thing over and over again, it eventually takes on a monotonous nature.

We wish to break out of the monotony by criticizing, and still yet appreciate the finer aspects of it.
The challenge in Illustrating on something three-dimesional is something we find fascinating and challenging.
To say the least, this is a challenge we are wanting and ready to take on.

Most importantly we feel a strong need to combine form and expression. The challenge lies in that of by combining our message with Illustration will create a synergy-effect. At the same time we want to criticize society.
That is why our chosen canvas is none other than a little, brown, 33 centiliter, standard Norwegian glass beer-bottle.
It is brown in more than one sense.  Every Norwegian has some kind of a relationship with both its shape and content. more than it is a bottle in itself it has become the Norwegian symbol of  the consumption of alcoholic beverages. In this is where our fascination lies; Where do you put the line between marketing and illustration?
Illustration in itself is often of the nature that it is created with the intention to sell to a market.
Norwegian legislation states that Advertising for alcoholic beverages is strictly forbidden. The question that spring to mind is that of where  the boundaries of art and marketing go. We want to express ourself individually, and in no way do we have an agenda to market stimulating substances. At the same time, we want to put forth questions concerning the rules and norms of society, that of what´s generally accepted.

In itself, the Object is not anything else but a simple bottle. It is something cold, something mass-produced and lifeless. We wish to give these a new life, to be reborn as something else, something new. We want to create characters that breathe life into them and gives them a soul of their own. the Illustration on it´s own does very little other than decorating, it is to the mind of the beholder that we want to communicate. That is where they will appear as individuals rather than inanimate objects. That is the essence of what we want to explore. People in general take themselves a little too seriously, what do you have if you don´t have fantasy?

No matter what, it is most important is to have fun, and appreciate all the good things life has to offer.
Video Filmed and edited by Tore Nilsen
Music: Let you go by Leif and the Future
Musical Performance By Leif Ivar Haaland/ Leif with a drum machine
All Photos by Arjan Boldingh
Bottle by guest Artist contributor: Tor Edvin Strøm.
Poster by Cupofill
Promotional material: Button design.
Promotional Material: Sticker.
Promotional Material: Postcard
All Bottled Up Zine
Exerpts from the All Bottled Up Zine/ Exhibition catalog.
Illustrations by Martin P. R. Bøckmann, Ole F. Hvidsten and Lars K. Huse.
Design By Lars K. Huse