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Giving New Zealand their All Black hero's like they had never seen them before.
A Unique All Blacks Idea
Present the All Blacks as New Zealand had never seen them before. MasterCard wanted to engage the local
New Zealand market with a tour of the All Blacks. The tour had been running for 5 years and needed a refresh.

We toured the All Blacks throughout New Zealand taking the locals on at their own games; Gum Boot throwing in Taihapi; Caber tossing; Waiter Racing and many other home grown sports. The locals loved the interaction of their hero’s and participation throughout New Zealand increased by 300%.