Alice's Tea Cup
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About

About

Alice’s Tea Cup is quickly becoming a New York institution. An Alice in Wonderland themed restaurant where someone can have the classic afternoon… Read More
Alice’s Tea Cup is quickly becoming a New York institution. An Alice in Wonderland themed restaurant where someone can have the classic afternoon tea or have an elaborate Mad Tea Party. This is the redesign of their identity and packaging. Read Less
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Alice’s Tea Cup is quickly becoming a New York institution. An Alice in Wonderland themed restaurant where someone can have the classic afternoon tea or have an elaborate Mad Tea Party. An ideal place for mothers and their little ones to have lunch, Alice gives little girls fairy wings as they walk in the door. 


menu front
menu back
business card front
business card back
tea packaging
tea packaging
tea packaging
to-go packaging
to-go cup
The solution was to use design elements that conjured up the feeling of the era in which Alice in Wonderland was written. Wallpapers and deep pinks were a staple of the era so a twist on the classic damask pattern was utilized in different levels of mauves and pinks. The outlines were meant to emulate the iron metal fences of the time as well as what lines the street of the restaurant. The logo is meant to be seen in front of the pattern much like an old tea label.